Field personnel are employees of an organization who spend most of their working time on the road or at the customer’s site. These include sales agents, merchandisers, couriers, service engineers, auditors, realtors. These are the employees who lay out the company’s products on store shelves, hand out leaflets, maintain and repair equipment that is critical to the process, or communicate with real and potential customers.
Field workers perform their job duties outside the organization. At the same time, they often have their own place in the office, where they come to receive a new assignment or write a report on the work done.
The job responsibilities of field staff are extremely varied and depend on the position. Such an employee can perform the following functions:
- maintenance of security and video surveillance systems;
- cleaning service;
- organizing the sale of the company’s goods in stores;
- conducting marketing activities;
- telecom and field service in IT;
- installation, maintenance, adjustment and repair of equipment;
- training field staff at their workplace;
- audit at points of sale;
- service in industry, oil and gas and fuel and energy complex;
- control over the implementation of plans.
The quality of work of field employees inevitably affects the efficiency of the company, especially if all its activities are based on the provision of services to customers. It depends on their quality and efficiency whether the client will contact the company again and recommend the company to his/her friends. That is why control and organization of field workers requires a competent approach to management.